Nothing - Something - Everything

Thursday, December 21, 2006

Happy Holidays !

As much as I want to wish each one of u a Merry Christmas and a Happy New year, I want to share the news of the new Google Doodle being out !

In case u haven't noticed, Google's released its latest Doodle - dis time for Holidays!

Just chk d google website or better look below :P

The legacy of Doodles goes a long way back and if u have never payed attention u have missed out one of the best examples of sheer creativity!

Chk out dis link for d entire list of Doodles -

Happy doodling!


Perspective !

Nothing can better exemplify "Perspective" per se, than this quotation by Jeffrey Archer !

"I was allowed to ring the bell for five minutes before everyone was in assembly. That was the beginning of power"

- On his school days, in the Daily Telegraph 16 March , 1988.

I never knew 'perspective' could be such a powerful thing !!!

U Got Chocolates !!!

Nope m not askin u 2 mail me some chocs........dere's loads of dem dis side!
The above refers to a silly incident in hostel. I was called upon by a grp of close friends to be given some GYAAN. Actually it was more of a word of caution than just plain gyaan. I was being instructed to be extremely careful while i am doin my summer training - a first stint as an MBA graduate in the corporate world !

Eventhough I have already seen the ways and means of the corpo world for more than a year before getting back to college for a masters degree, I just can't leave the kid inside me. People say that is a good thing. But in my case that goes a tad beyond normal !

Sounds like Peter Pan eh!

Well that is precisely the case. Dunno why?

Before I begin digressing..............the incident.

After the Gyaan session ended; with loads of instructions on being careful about backstabbers and the associated filth that happens; some general talk was going on. It was then that one of my best friends in that grp revealed he had some choclates in his room.

And I dunno why but I simply shouted out "U Got chocolates !!!" in the most ecstatic manner u can imagine; with the brightest possible glint in my eyes, wide open like a cat's in the dark! I don't knw wat made me so happy. Maybe the fact that I was being instructed like a mom instructs her kid - look left, then luk right and then cross the road, that too only on a zebra crossing ! The whole atmosphere was so much like was so clean n pure.....

I was the kid ...........with extremely wonderful friends who had called me upon coz they only thought gud for me..........coz they wanted me to be careful............coz they were genuinely 'Concerned' !

Now tell me..........when u r constantly treated like this.......... Why should u grow up? or better

Why do u need to grow up ?!?!

:) :) :) :) :)

P.S. That "U Got Chocolates" has stuck to me now forever since then, infact I have to repeat it with the exact same expression everytime I have to dig out some chocs 4m dis friend of mine!

N i luv doin it!


Friday, December 15, 2006

Direct vs Creative Advertising
Why David Ogilvy sided with the former?

Here's an exerpt from a speech the advertising genius gave to the advertising fraternity in Paris, expressing his opinion as to why direct advertising is more effective than creative advertising!

  • “There is a yawning chasm between you generalists and we directs. We directs belong to a different world. Your gods are not our gods."

  • “You generalists pride yourselves on being creative – whatever that awful word means. You cultivate the mystique of creativity. Some of you are pretentious poseurs. You are the glamour boys and girls of the advertising community. You regard advertising as an art form – and expect your clients to finance expressions of your genius. We directs do not regard advertising as an art form. Our clients don’t give a damn whether we win awards at Cannes. They pay us to sell their products. Nothing else."

  • “You must be the most seductive salesmen in the world if you can persuade hard headed clients to pay for your kind of advertising. When sales go up, you claim credit for it. When sales go down, you blame the product. We in direct response know exactly to the penny how many products we sell with each of our advertisements. Your favourite music is the applause of your fellow art directors and copywriters. Our favourite music is the ring of the cash register."

  • "You generalists use short copy. We use long copy. Experience has taught us that short copy doesn’t sell. In our headlines, we promise the consumer a benefit. You generalists don’t think it is creative."

  • "You have never had to live with the discipline of knowing the results of your advertising. We pack our advertisements and letters with information about the product. We have found out we have to – if we want to sell anything.”
How true !!!


Monday, December 11, 2006

A Prof speaking English in class

* Inside the Class: Open the doors of the window. Let the Air Force come in.

* To a boy, angrily: I talk, he talk, why you middle middle talk?

* Shhhh........ Keep Quiet, The Principal is revolving the college.

* Open the doors of the window. Let the atmosphere come in.

* You, meet me behind the class. (Meaning AFTER the class)...

* Both of u three get out of the class.

* Cut an apple into two halves - take the bigger half.

* Shhh...Quiet, boys...the principal just passed away in the corridor

* Close the doors of the windows please... I have winter in my nose today...

* Take a Copper Wire of any metal...

* About his family: I have two daughters. Both of them are girls...

* At the ground :* All of you stand in a straight circle.* There is no wind in the balloon.

* Giving a punishment:
You, rotate the ground four times...
You go and under-stand the tree...
You three of you, stand together separately...
Why are you late - say YES or NO.

* Hang this chart here or I will hang myself

* Keep quiet else I will lose your marks

Plzz use the COMMENTS section generously and add all dat u can remember from ur Gud old Collg days........

Cheers :)